Fred Segal

With a legendary reputation in the fashion industry of Los Angeles, CA this store has managed wardrobes for icons such as The Beatles, Elvis Presley, Bob Dylan, and Farrah Faucet. Fred Segal opened its first shop five decades ago and blue was the dominant color in the inventory consisting of his signature jeans, chambrays, and flannels. The brand opened one of the earliest “jeans only” stores called “Jeans Bar” that took the already popular jeans to new heights of fame. The store remained to be the heart of LA pop culture for the most part of its life.